Client: Apple Computer
Project: QTVR 360°
Product Animations

  

Flipside Studios has been the exclusive provider of Apple's 3D product movies since the initial presentation on the Apple site in 1996. Currently, we create animations for each new Apple hardware product so that a QTVR can be viewed, on the product page, the morning it is launched. Timed with each much-anticipated product launch, Apple provides tens of thousands of visitors a chance to intimately interact with the product before it reaches the stores.

"Delivering QTVR movies as part of the launch for the product lets customers see the design from all sides and get a feel for it when they haven't been able to see it at a show or a store. John Greenleigh has been able to deliver great VR's, on short deadlines, and still have them match the quality of the other advertising and launch materials we've worked on -- in addition to that, they've worked hard to make the final VR's up-to-date with the latest in compression techniques, speeding customer download time while viewing great quality images."         Dan Marusich, Apple Web Group Manager